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Privacy Policy

Last updated: June 18, 2026

This Privacy Policy explains how Seedow Studio SRL ("Seedow Studio", "we", "us") collects, uses, and protects personal data when you use the Flixpickr mobile application and the website at flixpickr.app (together, the "Service"). It also describes the rights available to you under the EU General Data Protection Regulation ("GDPR") and the California Consumer Privacy Act as amended by the California Privacy Rights Act ("CCPA/CPRA").

Data Controller and Contact

The data controller responsible for your personal data is Seedow Studio SRL, a limited liability company registered in Romania (EU), sole registration code (CUI) 45419603, Trade Register No. J40/22800/2021 (EUID ROONRC.J40/22800/2021), with its registered office in Bucharest, Romania.

For all privacy, data-protection, data-rights, and other legal requests, contact us at privacy@seedowstudio.com.

Information Collected and Why

We collect only the data needed to operate the Service and improve recommendations. For each category below we state the purpose and the legal basis under the GDPR.

Account Information

Email address, display name, and profile photo, provided through Firebase Authentication using Google Sign-In or email/password.
Purpose: to create and secure your account and let you sign in.
Legal basis: performance of our contract with you (Terms of Service).

Profile Information

Optional biography, favorite and excluded genres, and your region preference.
Purpose: to personalize your experience and tailor recommendations.
Legal basis: performance of contract and our legitimate interest in providing a relevant Service.

Ratings and Viewer DNA

Your movie and TV ratings (like, dislike, love, watchlist).
Purpose: to generate personalized recommendations and your "Viewer DNA" personality type.
Legal basis: performance of contract; our legitimate interest in improving recommendation quality.

Groups and Shared Lists

Movies you add and votes you cast within Groups and Shared Lists. This content is visible to the other members of the relevant group or list.
Purpose: to provide collaborative list and voting features.
Legal basis: performance of contract.

Collections (Public User-Generated Content)

You may author "Collections" (curated lists). If you choose to publish a Collection publicly, it appears in a public discovery feed within the app and on public web pages at flixpickr.app, together with your display name and profile photo.
Purpose: to let you share curated content with the community.
Legal basis: performance of contract; consent through your decision to publish. You can unpublish or delete a Collection at any time (see Public Content below).

Reactions

"Like" and "Love" reactions you apply to Collections.
Purpose: to enable community engagement and surface popular Collections.
Legal basis: performance of contract; legitimate interest.

Push Notification Tokens

If you opt in, we store a device push token to deliver notifications (for example, group matches and invites).
Purpose: to send notifications you have requested.
Legal basis: your consent, which you can withdraw at any time in your device or in-app settings.

Analytics

We use Firebase Analytics to understand how the Service is used through aggregated, event-based metrics.
Purpose: to diagnose problems, measure feature usage, and improve the Service.
Legal basis: your consent where required, and otherwise our legitimate interest in maintaining and improving the Service. You can manage analytics consent in your settings where applicable.

Aggregated insights

We use anonymized, aggregated data that cannot identify you to improve recommendations and the Service. Because it is anonymized, it is not personal data.
Legal basis: legitimate interest in improving the Service.

Third-Party Services and Processors

We share personal data only with service providers that process it on our behalf, and only as needed to operate the Service. We do not authorize them to use your data for their own purposes beyond what their terms permit.

  • Firebase (a Google service) — provides Authentication, Cloud Firestore (database), Cloud Functions, Firebase Analytics, and Cloud Messaging (push notifications). Firebase processes account, profile, ratings, list, Collection, reaction, analytics, and push-token data. See Google's privacy and security information for Firebase at https://firebase.google.com/support/privacy.
  • TMDB (The Movie Database) — provides movie and TV data and images. This product uses the TMDB API but is not endorsed or certified by TMDB. See https://www.themoviedb.org/privacy-policy.
  • OMDb API (the Open Movie Database) — provides supplementary content ratings and scores. See https://www.omdbapi.com/.
  • RevenueCat — manages our in-app subscriptions (the "Pro" plan), including subscription status and entitlements. See https://www.revenuecat.com/privacy.
  • Apple App Store and Google Play — process subscription payments. Seedow Studio does not receive or store your full payment-card details.

International Data Transfers

Our infrastructure provider Firebase hosts data on Google infrastructure located in the United States. This means your personal data may be transferred outside the European Economic Area. Where data is transferred from the EU to the US, the transfer is governed by the European Commission's Standard Contractual Clauses (SCCs) incorporated into Google's data-processing terms, together with supplementary safeguards. You may request more information about these safeguards at privacy@seedowstudio.com.

Data Retention and Deletion

We retain personal data for as long as your account is active or as needed to provide the Service. You can delete your account and associated data directly in the app, or by contacting privacy@seedowstudio.com. On deletion, we remove your personal data from our active systems; certain residual copies may persist for a limited period in backups and where retention is required by law. Anonymized, aggregated data is not personal data and is not deleted as part of account deletion.

Public Content

Collections you publish publicly — including their contents, your display name, and your profile photo — are visible to anyone using the app or visiting flixpickr.app, and may be cached or indexed by third parties such as search engines. Do not publish anything you do not want to be public. You can unpublish or delete a Collection at any time, but copies that others have already viewed, shared, or cached may remain outside our control.

GDPR Rights

If you are in the European Economic Area, you have the following rights regarding your personal data:

  • Access — obtain confirmation of, and a copy of, the personal data we hold about you.
  • Rectification — correct inaccurate or incomplete data.
  • Erasure — request deletion of your data ("right to be forgotten").
  • Restriction — request that we limit processing in certain circumstances.
  • Portability — receive your data in a structured, commonly used, machine-readable format.
  • Objection — object to processing based on legitimate interests.
  • Withdraw consent — withdraw consent at any time where processing is based on consent (for example, push notifications or analytics), without affecting prior processing.

To exercise these rights, contact privacy@seedowstudio.com. If you are in the EU, you also have the right to lodge a complaint with your local data protection supervisory authority.

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know and access the categories and specific pieces of personal information we have collected about you.
  • Delete personal information we have collected, subject to legal exceptions.
  • Correct inaccurate personal information.
  • Opt out of the sale or sharing of personal information.
  • Non-discrimination for exercising your privacy rights.

We do not sell your personal information, and we do not share it for cross-context behavioral advertising, as those terms are defined under the CCPA/CPRA. To exercise your California rights, contact privacy@seedowstudio.com.

Children

The Service is intended for users aged 16 and over. It is not directed to anyone under 16, and we do not knowingly collect personal data from children under 16. If you believe a child under 16 has provided us personal data, contact privacy@seedowstudio.com and we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date above and, where appropriate, notify you within the Service. Continued use of the Service after changes take effect constitutes acceptance of the updated Policy.

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